Global Kao CuCute Foam Spray - Dishwashing Innovation Offering a New Spray-and-rinse Concept Distribution Share Data And Analysis
"The Report Success Case
Study: Kao CuCute Foam Spray - Dishwashing innovation offering a new
spray-and-rinse concept provides information on pricing, market
analysis, shares, forecast, and company profiles for key industry
participants. - MarketResearchReports.biz"
About
Dishwashing
innovation offering a new spray-and-rinse
Market
"Success Case Study: Kao
CuCute Foam Spray", is part of GlobalDatas Successes and
Failures research. It examines the details of and reasons behind the
success of the dishwashing innovation in Japan. It delivers the
critical "what?", "why?", and "so what?"
analysis to teach you crucial lessons that increase your chances of
launching successful products as well as avoid the risk.
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In response to the conventional
notion that a sponge is used with dishwashing detergent, Kao CuCute
Clear foam spray aims to create a new market with the new concept of
"spraying away residue from places a sponge cannot reach."
The concept has appealed to consumers in Japan and over 4.2 million
bottles were sold between October 2016 and March 2017, twice Kaos
original sales target for the product.
Scope
-
Consumers in Japan generally do not enjoy cleaning at home, and
offering a new benefit in dishwashing appeals to performance-driven
consumers in the country.
- Kao CuCute is a well-established
washing-up liquid brand in Japan, and the spray has not eroded the
sales of other items in the line-up, being recommended to be used
with the brands core products.
- Innovative household cleaning
products offering time-saving benefits have opportunities, as
consumers are prepared to pay more for household cleaning products
with these benefits.
Reasons to buy
- Reduce the risk of failure by
learning from brands/products that have under-performed: failed
innovation can severely impact profit and reputation.
- Understand the relevant consumer
trends and attitudes that drive and support innovation success so you
can tap into what is really impacting the industry.
- Gain a broader appreciation of
the fast-moving consumer goods industry by gaining insights from both
within and outside of your sector.
- Access valuable strategic
take-outs to help direct future decision-making and inform new
product development.
Table of Contents
About Successes & Failures
Case Studies
Summary
What?
Why?
Take-out
Appendix
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