Payments Landscape in India: Opportunities and Risks to 2021
"The Report Payments
Landscape in India: Opportunities and Risks to 2021 provides
information on pricing, market analysis, shares, forecast, and
company profiles for key industry participants. -
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About
Payments
Landscape in India
Market
GlobalDatas "Payments
Landscape in India: Opportunities and Risks to 2021", report
provides detailed analysis of market trends in Indian cards and
payments industry. It provides values and volumes for a number of key
performance indicators in the industry, including credit transfers,
direct debit, cash, payment cards, and cheques during the
review-period (2013-17e).
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The report also analyzes various
payment card markets operating in the industry, and provides detailed
information on the number of cards in circulation, transaction values
and volumes during the review-period and over the forecast-period
(2017-21f). It also offers information on the country's competitive
landscape, including the market shares of issuers and schemes.
The report brings together
GlobalDatas research, modeling, and analysis expertise to allow banks
and card issuers to identify segment dynamics and competitive
advantages. The report also covers details of regulatory policy and
recent changes in the regulatory structure.
This report provides top-level
market analysis, information and insights into the Indian cards and
payments industry, including -
- Current and forecast values for
each market in the Indian cards and payments industry, including
debit, credit, and charge cards.
-
Detailed insights into payment instruments including credit
transfers, direct debit, cheques, cash, and payment cards. It also,
includes an overview of the country's key alternative payment
instruments.
- E-commerce market analysis and
payment methods.
- Analysis of various market
drivers and regulations governing Indian cards and payments industry.
- Detailed analysis of strategies
adopted by banks and other institutions to market debit, credit, and
charge cards.
Scope
- To tackle the issue of black
money and counterfeit currency, the Indian government decided to
cancel the INR500 and INR1,000 notes as legal tender from midnight of
November 8, 2016; these are now being replaced with new notes. These
notes accounted for more than 85% of the total currency in
circulation in value terms, and the move has resulted in a shortage
of cash as a result of logistical issues in making the new notes
available. The shortage of cash is expected to encourage the use of
payment cards and digital wallets in the country.
- Uptake of alternative payments
among Indian consumers is gaining traction due to the availability of
options such as PayPal, Paytm, FreeCharge, and airtel Money. Most
recently, in March 2017 Samsung Pay entered the Indian market.
Supporting banks and card issuers include Axis Bank, Citibank, HDFC
Bank, ICICI Bank, State Bank of India (SBI), Standard Chartered Bank,
and American Express. Other digital wallets launched by banks include
Pockets by ICICI Bank in February 2015 and Lime by Axis Bank in
September 2015. The entry of new payment solutions is likely to
intensify competition in Indias alternative payments market.
- The emergence of mobile-only
banks is likely to further accelerate the shift towards electronic
payments in India. Singapore-based DBS Bank launched Indias first
mobile-only bank, digibank, in April 2016; the zero-balance savings
account comes with a Visa debit card. Customers are entitled to an
unlimited number of cash withdrawals, and are offered cashback and
discounts on in-store and online purchases. Customers can open
accounts at any of the banks partner outlets by providing their
Aadhaar Card details and biometrics for authentication.
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Reasons to buy
- Make strategic business
decisions, using top-level historic and forecast market data, related
to Indian cards and payments industry and each market within it.
- Understand the key market trends
and growth opportunities in Indian cards and payments industry.
- Assess the competitive dynamics
in the Indian cards and payments industry.
- Gain insights into marketing
strategies used for various card types in India.
-
Gain insights into key regulations governing Indian cards and
payments industry.
Table of Contents
Market Overview
Executive Summary
Card-based Payments
E-commerce Payments
Alternative Payments
Payments Infrastructure &
Regulation
Appendix
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